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Cynical consumers : dangerous enemies, loyal friends
(University of Missouri--Columbia, 2006)
to be associated with brand support behaviors and with increased importance of trust issues, rather than satisfaction or value, in brand loyalty....
Firm strategy and knowledge management in strategic supply chain relationships : a knowledge-based view
(University of Missouri--Columbia, 2006)
Using the knowledge-based view, this study seeks to understand the relationship between firm strategic orientation and interorganizational knowledge management in strategic supply chain alliances of high technology firms. ...
The relationships of organizational web site information and job seeker characteristics with perceptions of and attraction to the organization
(University of Missouri--Columbia, 2008)
Perceptions of web site information, including information specificity, navigability/usability, and web site orientation were hypothesized to be related to outcomes including perceived person-organization (P-O) fit, ...